A spotlight on Lu

The Château of the Dukes of Brittany has concocted a delightful exhibition to enjoy from 4 April 2020 to 3 January 2021 in tribute to the famous French biscuit brand: “LU, a century of innovation (1846-1957)".
The Château of the Dukes of Brittany is presenting an irresistible exhibition dedicated to the heritage of the Nantes company Lefèvre-Utile (LU). More than 1,500 objects and documents testify to the company’s creativity and sense of modernity, soliciting the greatest artists at the time to design its biscuits, packaging and advertising material. Did you know that the emblematic Petit Écolier was created in 1897 by artist Firmin Bouisset, or that the brand’s famous logo was designed in 1957 by Raymond Loewy, the author of the Coca-Cola logo? The Museum of the History of Nantes houses a large collection that was recently extended with the addition of new objects on display to the public for the first time. Although the exhibition divulges no secrets about the recipes behind the popular biscuits, it does reveal LU’s ingenuity in satisfying the desires of its sweet-toothed customers!